Thursday, May 26, 2011

Why We Suggest Lighting

Every single concert I have ever been to has had lighting. Every play I have ever been to has had lighting. In fact, every dramatic event I have attended, with the exception of one, has had lighting. The exception being when U2 did their opening set with the “house lights,” some 10 years ago.

So, why should your event be any different?

Let’s take a wedding for example. Lighting has always been a part of weddings. For some, it is just natural room lighting on a dimmer and for others it means having a professional get involved. Professional lighting companies have been around for a while; maybe you didn't know about them, didn't think about having lighting or, maybe you didn't think you could afford it.

Over the last few years, more and more companies have started offering lighting to their clients. Generally, this lowers prices and allows more people the opportunity to have lighting at their event. When that happens, it creates more of a demand. So I ask you, have you thought about having lighting at your event?

Lets say you spent years looking at bridal gowns (probably your whole life!), months looking over particular facilities, spent weeks with your florist coming up with the perfect centerpieces, hired one of the best photographers in the city and got a cinematographer to capture it all. But you didn't get any additional lighting, so your guests had a hard time seeing you dance your first dance as husband and wife. Unless of course you had the house lighting up. Do you really want to have the “house” lights on for your first dance? Your guests might not even see all of the intricacies of the venue, the personalized details you spent months on or even all of the flowers in your centerpieces without up lighting or pin spotting. Your photographer might not have the perfect backdrop of a color wash on the walls and your cinematographer might have to use extra an light to shoot the dance floor.


You see, we only suggest lighting because we want you to be able to show off all of the things you have spent so much time on. Why? Because we have been there 1000 times. And each one of those times we say to ourselves, “If they only would have brought in some up lighting, or a simple dance floor wash.” And it’s not just us who suggest it, but almost every planner and designer we work with. It is something that you have to think about. And that’s all we ask, just think about it.


Now, we realize that for most people, lighting is a “want.”But let’s face it, the whole wedding is a “want.” You could go down the list and decide what you want and what you need, and there really isn’t anything you need except you, your better half and the officiant. This is a once in a lifetime moment that you get to share with your friends, family and the person you love. So, when you are ready to see how we can not only properly light your wedding, but also pack the dance floor, give us a call. We promise not to “upsell” you anything!


-Jason

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