Wednesday, May 4, 2011

The Cost of Events

I was reading Preston Bailey's blog the other day, and he got me thinking about some of the struggles businesses face. One struggle that every company deals with is what and how to charge for what they do. Some companies are cheap and some are expensive. And in most cases, you get what you pay for. We've all heard that line a million times. But you always “get” something, it’s more what you feel. You are paying for all the things you don’t actually “see.”

In order to compete in the market place, we have to show our value and talent to you and then price accordingly, all while trying not to lose money or rip you off. This is no easy task. We constantly have to evaluate our pricing, our service and the value we provide to you.

Let’s face it, you can always find something cheaper. Every single thing we do as a company, someone else can, and will, do cheaper. But for us, it’s the process that means more. We charge our rates because we want someone answering the phone for you throughout the day. We charge our rates because we want to pay the exceptional people that work for us more than an “honest” wage. We charge our rates so we can afford the best equipment. We charge our rates because that’s what it takes for us to stay in business and continue to service our client base.

“Talent and quality are always going to be more expensive!” Preston couldn’t have said it any better. We know we are always learning and always growing, so we can always get better. That’s what makes us who we are. Our experience and talent are the values we provide to you.

Sometimes what you want for your event costs more. And that’s because it feels better!

-Jason

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