Showing posts with label Advice. Show all posts
Showing posts with label Advice. Show all posts

Friday, January 6, 2012

Digital Signage


For many of the corporate events we do, digital signage is becoming a bigger add-on. It used to be more of a lower line item, but now, we are seeing it more and more including multiple monitors throughout the venue.

For those of you that don’t know, digital signage is, in its simplest form, a plasma or LCD screen that displays specific content created by our client. This content is usually pretty important to the event and many people are going to need to see it. So having the screens set up in key areas is crucial, that way everyone at the event will know what is going on. For example, it could be a screen in the hallway of a trade show telling you where the seminars are.

We have invested in some great technology that allows our customers to get creative and bring an interesting “style” to their next event or convention. While the simple screen on a stand is typical, our clients are always looking to add that next level of design, something that makes their event look different, without killing the budget.

There are also some big benefits to digital signage that are usually overlooked. It is a great way to generate revenue because the same screen can be used as advertising for the convention. This could in turn keep the cost of the ticket lower. It is also a great way to stay green. Imagine having to create all those signs for a one time purpose and then throw them out after!

The next time you need to get multiple points of information to guests or attendees give us a call and let us help you with creative digital signage!

-Jason

Friday, December 30, 2011

What is a Lumen? Why does a lens matter?


When companies call us for a corporate event and need a video, slide show or power point presentation shown at their event, they usually just ask for a projector and a screen. Some of our customers know the difference, but others haven’t the slightest idea of what goes into the type of system they could get. So the next series of blogs is going to go into detail about the common nomenclature of the A/V world, specifically, screens and projectors.

We are going to start with projectors. Projectors are always rated first on how bright they are. So, when you see the term “lumen,” that is telling you how bright the projector is. The higher the lumen output, the brighter the image will be. And, as you can imagine, the higher the lumen output, the higher the price. Most professional projectors range from 2500 lumens to 10,000 lumens. The projectors you see at concerts can be upwards of 100,000 lumens. The most common lumen output you will see would be in the range of 4500-6500.

The higher the lumen output the better the picture will be. The blacks will look better, the contrast ratio is typically higher and the image, most importantly, will be easier to see. It really comes into play with the general lighting in the room. If you are having an event where you expect the lights on, or it may be in the afternoon in a venue with a lot of windows, a high lumen projector will be necessary. When I say high, I mean at least 5000 lumens. You don’t want your client to be complaining that it isn’t bright enough. Ultimately that will be what happens.

The next thing you need to know is the projection distance, or how far you have to “throw” the image. In most cases you will project the image onto a screen, and that screen is relatively close to the projector. But in our world, we need exact measurements to make sure we fill up the whole screen. That’s where the lens comes in. Lenses are sometimes called “glass.”

The lens, or glass, will allow you to “throw” the image very wide if you are extremely close to the screen or keep it very tight if you are far away from the screen. Both wide angle and short angle lens's can get expensive to rent. And those lenses tend to need a higher lumen projector. So knowing where the screens will go, in relation to where the projector will be are very important to us. All lenses are numbered. The number is what tells you the distance you can be from the screen to fill it completely. For example, a 1:1 lens means you have to be 12 feet away to fill up a 9x12 screen. Pretty simple.

So now you know a little more about projectors. Next up will be the screen! As always, any additional questions you have, don’t hesitate to call Matt or Michael and they will help you through the process.












-Jason

Monday, December 19, 2011

Thought You Might Be Curious

Since we are an A/V company, we get asked by our friends, family or just the average person what the “two pieces of clear plastic” next to the president are when he speaks. Well, the answer is his… teleprompter.

The “contraption” resembles a mic stand with a piece of glass attached to the top of it. From the audience's perspective, the high quality prompter glass is transparent, giving the impression that the presenter is speaking fluently and professionally without any assistance. From the presenter perspective, the glass displays a mirror image of the pre-prepared speech from the LCD monitor at the base of the stand. Whenever you have a behind the shot view of the president, you can usually see wording on the glass.


So now you know what it looks like and what it is.


-Jason

Friday, December 16, 2011

Lighthing Before & After

We thought we would take some time and show you, as well as explain to you, how and why lighting can make a difference. Most people can easily “see” how lighting changes a room, but they don’t necessarily know why. So let me help you with that.

We will start with up lighting. The most popular option and the basic foundation of most lighting designs for weddings/event. I want to show you how just adding something as simple as up lighting, can make not only your eye, but the camera see a totally different room. For example, in the picture below, there is no up lighting behind the pin spotted centerpiece.










In looking at this picture, it is hard to tell the depth of the room. The background looks flat, the picture is very black and white and the room just doesn’t jump out at you. While many may think the up lighting's only purpose is to simply put color on a wall, its other purpose is to create the depth and add light to dark areas. While your guests notice the color and “oooh and ah”, the photographer and videographer will love the light in the background for better pictures and video, as well as that field depth.








As you can see in the above picture, adding a simple amber up lighting package makes a big difference.








Camera lenses aren’t built like our eyes. They need as much light as they can get. So the more light they can use in the background, the better your pictures will look, as in the picture above.








The above picture shows you how no lighting at all just makes for a typical room. It is hard to see or tell any of the features of the room,the floral’s, or each other.








When we add the up lighting, the room gets that first layer of depth. You can clearly see the depth of the room, what the walls look like, the simple details become more visible.








The only hard part to see are the flower arrangements, the dance floor, the tablescapes or anything inside the room. Up lighting shuts down our iris to take in the extra lighting in the room. So anything in front of the up lighting tends to look dark or hard to see. So now we have to bring the pin spotting in to get some more direct light in the areas we need. For this instance, it would be the flowers.

As you can see, the light for the flowers doesn’t just brighten up the flower arrangements, but it also lights up the table and some of the area around it. This adds the next level of depth, allows our eyes to focus on different parts of the room and most importantly really makes your guests go “wow.”

Lighting is important. Whether it is the natural room lighting or professional lighting, the need for lighting can be for much more than just to see. If you can’t afford to hire a professional lighting company like ours, just make sure you keep control over the natural room lighting. Simple fades throughout the night can evoke emotion and give the other professionals the perfect light they need.

And if you do hire a professional lighting company, remember that we are looking at the room, taking into consideration the other professionals, the physics of the lighting, etc., our number one goal is to evoke emotion and make the room come alive! We hope these pictures helped to show you what a difference lighting makes.

-Jason

Monday, November 21, 2011

{Video} Creative Mixing

A great little video from Matt about the way we can mix different songs together to keep your dance floor full. No matter the style or genre of music, you can be sure our resident DJs know how to mix it up!

Monday, November 14, 2011

The Prep Work

For every event that involves some sort of production (by production we mean an event that has lighting, A/V, staging, draping, etc.) there are meetings - and these meetings are what ensure that your event goes off the way it is supposed to.

Most of our prospective clients call us with the end result in mind. It is our job to fill in the blanks and let them know what it will take to get to that end result. Because most of the meetings that happen, happen before the contract is even signed, these meetings tend to be the most important ones, the ones that let us and you know what it will take finically to get the event done they way you want it. And the last couple of years have made this process pretty tough with the economy being the way that it is.

This process takes time. We want to make sure that all of the necessary steps have been taken to deliver what you expect on time and on budget. You don’t want to hear that, "we didn’t consider that" or "I was unaware this was going to be this way."

Rest assured, everybody at Synergetic is thinking for you. We are thinking of every possible thing that your event will need and asking these questions BEFORE we step foot on any site. We know what to anticipate. So if we seem to ask more questions than you might be used to, or we take a little longer putting together an estimate, it is simply because we want to make sure we get it right!

So make sure to give us a call during the bidding process of your next event. Let us see if there is something we can think of for you!

Monday, November 7, 2011

The Truth Behind the Photo Montage

Photo montages aren’t our most popular offering, but we do get a decent amount of requests for them each month. Although it seems many people don’t know how to do them/show them properly. Let me give you the run down on what you can expect when you want to show pictures or a DVD at your event.

You have two options to play back your media (DVD, pictures or powerpoint), a plasma screen and a projection screen. Most of the time, the projection screen is what comes to mind first. And that is, 90% of the time, the wrong option*. Here’s why.

Projection screens offer a big viewing area and that’s about the best thing they offer. The screen itself takes up a huge footprint, so it disrupts the visual layout of the room. With a projection screen, you need a projector, which means you need, on average, about 10-12 feet in front of or behind the screen. Usually people use a pull down screen, which means when you are ready to show your media, someone is going to have to pull the screen down, set up the projector and run all of the cables. All this while guests are enjoying their dinner and wondering what’s going on. Not what most people want to have happen at their event. When the presentation is done, it all has to be moved, or worse, come down!

Instead, we suggest plasma screens. Two screens is perfect for about 225-250 people. They take up a very small footprint, look visually appealing and allow for instant viewing and no setup time. It is the best option for any type of playback.

Here are the different options we have done at events:
-2 plasma screens, one on either side of the ballroom for playback of picture slide show, DVD or ambient DVD’s.
-Screen set up during cocktail hour for video playback on loop.
-Photographers using the screens to show the pictures they shot throughout the day.
-Instead of projecting your monogram on the floor in lighting, use the screens to display it.
-The plasma bar! Use this as a specialty drink bar and your guests will rave for a long time!



*For many corporate events, projection screens are the best option. We are simply talking about social events in a typical venue that holds 200-300 people. Please speak with Matt or Kelly for more information.



-Jason

Thursday, October 20, 2011

Fall Music Trends

The wedding world tends to be a little behind when it comes to new music, so you will still be hearing many of the top Summer songs this Fall/Winter. "Give Me Everything," "Yeah 3X," "Forget You," and "Dynamite," should all still be packing dance floors.

Dance music (120 beats per minute, BPMs, or more) will definitely still be going strong. With the success that Pitbull has had on other artist’s songs, it is likely that more and more great dance songs will emerge. Hip hop (105 BPMs or slower) really has been left out - dance music has a strong hold right now. Look for some strong dance tracks from Black Eyed Peas, Rhiannon and dare I say, Madonna.

As each year goes by, we really become more and more distant to those songs we heard 10 years ago. There is just so much more music to choose from. Playing those typical wedding songs just don’t apply anymore. Current music is at least 50% of the music that we play. And I think it is going to remain this way for a while and become more and more prominent.

Probably the biggest trend you will see is the advent of dinner music going away from being slow. Mixing good, creative songs will be something we try and keep up. Guests are expecting the DJ to use dinner to show them what is in store for the night. Now, we don’t mean have everyone dancing, but the typical 40 minutes of jazz, chill type of music is quickly becoming extinct.

As with any blog, this is simply my opinion and the good thing with music is that there is something for everyone. But we are no doubt in a great dance music part of the pendulum and I love it.

-Jason

Friday, September 23, 2011

Double the Pleasure, Double the Fun

One of the questions we get asked on a daily basis is why we suggest two DJs for each event. It may seem like a bit much to you. You might wonder, can't one person do it? And that’s a great question. So whether it’s our competition saying that you don’t need two DJs or it is your own instinct, we want to show you why having two DJs at your event can be a huge advantage.

I would imagine that many of you have only been to a handful of weddings, and since most of the people that we talk to have had poor experiences with DJs, I would be willing to bet that most of those weddings were just OK in the entertainment department. But the ones that were really good, I'd be willing to bet there were two DJs. So, why does that matter?

We have done a little shy of 2000 weddings as a company. And with all of that experience, we have learned how to make your event the best it can be. And the easiest way to do that is to have two DJs there.

Let’s take the wedding that I did on July 3rd as an example.This wedding would have been tough to do on my own if I didn’t have another person with me to:
-Gather the missing bridal party members to be lined up
-Control the music while I was lining up the 15 person bridal party for introductions

-Adjust the volume for introductions, toasts, the blessing, and the music, since our system was set up in another room
-Monitor the volume so guests weren’t blown away
-Handle the extraordinary amount of song requests that came in while I was mixing (we do beatmix almost every single song)
-Coordinate with the maitre d, photographer, videographer, fireworks company, parents of the bride and groom, the bride and groom and appropriate guests to make sure everything happened when it was supposed to

Now, this might not seem like a lot, but you have to trust me on this. One of the main reasons we have two DJs on your event, is for every reason I can’t tell you right now, but will be able to tell you 10 seconds after your wedding is over. Not only does that second DJ help with coordinating the evening and making sure everything runs smoothly, but their presence and help on everything mentioned above buys you and your gusts more dancing time.

You see, my job is to manage about 15 different things at once. Number one, I have to pack your dance floor. I have to think of the perfect song to play next to keep everyone out there. That by itself takes concentration. Then I actually have to mix it. That requires talent and skill, as well as focus. I only have about 1-2 minutes to do all that, and that happens about 50 times in two hours. Now add into the mix the guests wanting to make a request, the itinerary that needs to be adhered to, the maitre d who needs us to make an announcement and the bride and groom who need you to do something right away. Then all of a sudden dad wants to talk to you about a song he really wants to hear. Wow! All that in as little as 5-10 minutes. Ask any DJ that has done 100 weddings and he or she will tell you that this happens all of the time.

Imagine one person doing all of that, it's a lot of pressure. Now, we are certainly not saying that it cannot be done - it certainly can - we do it, but we much prefer to have two DJs on each event. A two person team allows things to run much more smoothly. It allows us to do more then just DJ. It allows us to make the event better by doing the little things -something as small as taking 5 minutes to talk to dad about this special song and how important it is. Having another DJ there means I can talk to him without worrying about the music and losing people on the dance floor because the other DJ has that under control. Or maybe something as small as making sure the grooms mom is ready to go by the dance floor when we announce the mother son dance, so we aren’t all waiting and wondering were she is. Or having the time to hunt down the toss bouquet - you know, the one that was left upstairs in the bridal suite that was specifically made to be tossed. I could go on and on, but you get the point.

The most important thing to us is that everything is perfect for you. When there are 47 things being thrown at us and we are being pulled in 5 different directions at once, it is up to us to manage it all. And we will. And you can bet that with two people at your reception, we will get it done and get it done with a packed dance floor.

-Jason
*We originally ran this in July of 2010, but we get this question a lot, so we figured we'd explain again.

Saturday, July 16, 2011

{Repost} "... you were on our recommended vendor list ...

This post was originally posted back on July 29, 2009. It was important then, and we still feel it is important now - that is why we're sharing it with you again.

There are many different factors that come in to play while planning an event. Some vendors will make the cut, and others will fall short for one reason or another. As a bride-to-be, it is important to have the utmost confidence in every decision you make. The feeling of being absolutely convinced that a vendor will do everything possible to make your wedding day a success should be a key factor in making your decisions.

Since most brides have no experience planning an event, or dealing with vendors specific to the wedding industry, it can be difficult to decipher who really is good and who isn’t. How you search for potential vendors can play a part in the type of vendors you find. A search through the phonebook may produce different results than searches of the internet, magazines or recommendations from friends and other vendors.

Most clients and potential clients I speak with go off of the “Recommended Vendor” list they receive from their reception facility. Here are some things to keep in mind when looking at these lists.
-Ask your contact if they have ever worked with the "recommended vendor" personally, that way they can give you their personal opinion of them and their work.
-Be sure to inquire how long that vendor has been on the list for. This is important because a vendor that has been working at a facility for years may have more insight into the best ways to set up the equipment, the layout of the room, the typical flow of a reception there, etc.
-Most importantly, make sure you find out how the recommended vendor list was put together. Did the facility do it themselves or did a publication company compile it for them. This will tell you if the vendor made it to the list because of their consistent good work, or if they paid to be a part of it.

Remember, just because a vendor is on a recommended list does not mean they are the best fit for you. Some vendors will pay to be in a book in order to acquire as many leads as possible. Most of these vendors do a great job, but there are a few who do not. Each facility/vendor has their own methodology when it comes to creating a list or getting on one. These very intentions will tell you a lot about the vendor you are looking into. The only way to feel completely confident in your decision is to meet the vendor and speak with them in person.

The wedding industry is filled with great people who will do everything possible to make sure you have the best wedding day imaginable. These are the people that will work hard day in and day out to be a part of the list based upon their good work, as opposed to their advertising budget.

-Matt

Wednesday, July 13, 2011

Gobo Projections

For many events, our customers want to display their logo, names or monogram on the wall or floor. This is done through projecting light through a fixture with a piece of metal (or glass) called a “gobo.” For more information on gobo options go here.

If you are planning to have a gobo at your event, here are a few things to consider:

  1. Where will you project it? The dance floor is a great spot, but when people start dancing, you won’t see it. You could project it on a wall, but you need a large enough section of blank wall to project it on.
  2. The distance from the light to the projection surface. If the light is too far away, the image may be too big. If the light is too close, the image could be too small. Most professional lighting companies will be able to handle something like this, but it is something to pay attention to.
  3. The amount of keystone or skew. If the light fixture is not straight in front of the surface, the image won’t look right. It will look angled and possibly distorted.
  4. The amount of wording on the projection. Some gobos will look better as glass, others as metal. A professional lighting company will be able to tell you what your best option is.

Projecting gobos isn’t as easy as just setting up a light. The right process is necessary to ensure that you are happy. Make sure the company that you hire does its due diligence to make sure your gobo projections look the best they can!

-Jason

Monday, July 11, 2011

{Video} Violinists and DJs

So you may have heard that we have started to incorporate violins into our repertoire. For years now, live musicians have been working themselves into the DJ mix. First it was with bongos, then a more sophisticated drum section … so we had to push it even further.


Having a violin or violins at your event is much more intense then someone playing the bongos or drums. Well, at least they way we are doing it. You know us, we can’t just do things the easy way.


The way we are doing it is very, very creative. We went and found the BEST live, electric violin players. Then we had the best classical musicians help write songs specifically for us, as well as fine tune some things to go along with the songs the DJs will play. When you put those two things together with our DJs, you get a very cool vibe for both dinner and dancing. Imagine the possibilities! Imagine the look on your guests faces. They will talk about your reception for months.


We are going to be shooting more videos in the upcoming months to show you even more of what we are talking about, but for now, this video will give you a good idea of what we are doing.





For more information, please call Kelly. She can get you all of the information you need including packages and pricing.


-Jason

Thursday, July 7, 2011

Gobos - the difference between glass and metal

When you hire us to project your monogram on the dance floor, wall, etc., you have two choices - you can do a glass gobo, which is a little bit more expensive, or you could go with the standard, less expensive, metal gobo.



Most of the time, a metal gobo will work. However, if your monogram has any of the following characteristics, a glass gobo may be necessary:
-It has color in it
-It is very detailed
-It has a lot of design to it
-Or it has a lot of wording or letters




When you submit your monogram to us, our project manager Michael will be able to tell you what the best option is for you.





And just as an FYI, “gobo,” is short for go between. The “gobo” is the piece of metal or glass that goes between the bulb and the lens.







-Jason

Tuesday, July 5, 2011

Feeding the Professionals at Your Wedding

One of the questions we get a lot from our wedding clients is what we would like to eat. And as a professional, we can’t thank you enough for thinking of us when it comes to eating. We certainly appreciate it and we understand that it may actually cost you a good amount of money to feed us, so thank you!


But I just want all of you (both clients and prospective clients) to know that we do NOT need to be fed as DJs. We are very busy working for you and concentrating on spinning a great event. So getting something to eat for us is a perk. We don’t expect it and never will! And we will never eat at the DJ table!


However, please consider making sure that you make arrangements for your photographer and/or videographer and planner. They need it the most. In some cases, it may be in their contract, but if it isn’t, it really should be something that you want to consider.


They have been with you ALL day. And they probably haven’t had a chance to stop and get something to eat, mostly because they have been working like crazy to get the most incredible shots and video of the day and making sure everything goes smoothly. It is just nice to make sure they have a hot meal to fill them up.


I write this post because we have worked some events where the client has only made arrangements for us, the DJs, to be fed. And you can imagine how that feels when they bring out the two meals right in front of the photographer and videographer. In all the instances that that has happened, we simply split the meals up so everybody has something to eat. We try really hard to work with all the professionals, in more ways than you can imagine! So when you are giving your final headcount to your caterer, make sure to include the photographer and videographer.


-Jason




Thursday, June 30, 2011

Lighting Trends

Almost everybody is doing uplighting, so I can’t exactly call it a trend - it is almost a standard. But, one of the things we have been seeing more of for weddings is intelligent lighting. While this trend is a more expensive one, it's gaining popularity.


Intelligent lighting gives you the best of both worlds. You have a very elegant, sophisticated look for the traditional parts of the wedding and then when the dancing starts, you can switch to an energized, lounge type look and feel.


Intelligent lighting comes in all shapes, sizes, options and looks. But I think one of the main reasons people like it, is because of its programmability. Having a Lighting Designer at your wedding, running the lights is different - and brides and grooms tend to want something different. And if you do get intelligent lighting, make sure there is a programmer!


If you are not sure exactly what intelligent lighting is, check out the following videos, or give us a call.






-Becky

Thursday, June 23, 2011

Music Trends



The funny thing about DJing events is that no two events have the same set list, but they can both be equally as great! We change up what we play, we can be creative and we can have fun with music all the time. There is no formula that works for every event, that is what makes our job so much fun.

The last few months have been interesting in the music world. We had a strong winter season with good, solid songs that worked for the dance floor. Songs like “Dirty Bit,” “Hey Baby,” “Party Rock,” and “Only Girl.” The spring season really wasn’t that good in terms of music, even though there were some good radio songs, playing them at weddings didn’t get a great reaction. Songs like “On the floor,” and “Hit the lights,” just didn’t keep the crowds dancing as much as I thought they would have.

Personally, I am seeing a nice trend of more upbeat, dance music at weddings. Our clients are looking for a more top 40 based wedding, with quick mixing from song to song. I am also seeing a little swing to hip hop. Both classic R&B and late 90’s/early 2000 hip hip.

I must admit, I am fan of the “slow song, sing along.” It is something I have been doing for the last 2-3 months. Instead of the classic, typical slow songs, try something like, “I Want To Know What Love Is,” by Foreigner or, “Nothings Gonna Stop Us Now,” by Starship. Songs like that are really a hit and they engage the couples. Plus, it makes for great people watching as the guys sing to the girls!

Overall, I see top 40 dance music really holding strong. We will continue to see solid tracks released towards the end of summer and these will all be songs that will work at weddings/private events.
-Jason

Thursday, June 16, 2011

Visualization and The Event

A while back we did a post about a visualization we did for a bride. She was planning a tented reception and wanted lanterns, but didn't have a large budget. We told her that she needed about 70 lanterns to give her the look she wanted, but she didn't understand why - 70 sounds like an awful lot. So, we did a rendering to show her.


And here is what the tent ended up looking like.

Images courtesy of Zlatko Batistich Photography.

-Becky

Tuesday, May 31, 2011

We're Committed To You

We just wanted to take a minute and reiterate that we are here everyday to help you with your event. While it seems that many companies are down sizing, we are not. We feel that investing in our team is the best decision that we can make and it will keep us prepared for the future.

We have 7 people working in our office everyday to help ensure that everything you need from us gets handled. We have 3 part time people that are also here helping to make sure that the little things get done. So many times people forget about the little things, but we know they are important. Ultimately, the more people we have in our office, the more help/services we can offer you. We will continue to earn your business and appreciate all of you who recommend our services.

We are looking forward to a great (and busy as heck) spring/summer season!

Thursday, May 26, 2011

Why We Suggest Lighting

Every single concert I have ever been to has had lighting. Every play I have ever been to has had lighting. In fact, every dramatic event I have attended, with the exception of one, has had lighting. The exception being when U2 did their opening set with the “house lights,” some 10 years ago.

So, why should your event be any different?

Let’s take a wedding for example. Lighting has always been a part of weddings. For some, it is just natural room lighting on a dimmer and for others it means having a professional get involved. Professional lighting companies have been around for a while; maybe you didn't know about them, didn't think about having lighting or, maybe you didn't think you could afford it.

Over the last few years, more and more companies have started offering lighting to their clients. Generally, this lowers prices and allows more people the opportunity to have lighting at their event. When that happens, it creates more of a demand. So I ask you, have you thought about having lighting at your event?

Lets say you spent years looking at bridal gowns (probably your whole life!), months looking over particular facilities, spent weeks with your florist coming up with the perfect centerpieces, hired one of the best photographers in the city and got a cinematographer to capture it all. But you didn't get any additional lighting, so your guests had a hard time seeing you dance your first dance as husband and wife. Unless of course you had the house lighting up. Do you really want to have the “house” lights on for your first dance? Your guests might not even see all of the intricacies of the venue, the personalized details you spent months on or even all of the flowers in your centerpieces without up lighting or pin spotting. Your photographer might not have the perfect backdrop of a color wash on the walls and your cinematographer might have to use extra an light to shoot the dance floor.


You see, we only suggest lighting because we want you to be able to show off all of the things you have spent so much time on. Why? Because we have been there 1000 times. And each one of those times we say to ourselves, “If they only would have brought in some up lighting, or a simple dance floor wash.” And it’s not just us who suggest it, but almost every planner and designer we work with. It is something that you have to think about. And that’s all we ask, just think about it.


Now, we realize that for most people, lighting is a “want.”But let’s face it, the whole wedding is a “want.” You could go down the list and decide what you want and what you need, and there really isn’t anything you need except you, your better half and the officiant. This is a once in a lifetime moment that you get to share with your friends, family and the person you love. So, when you are ready to see how we can not only properly light your wedding, but also pack the dance floor, give us a call. We promise not to “upsell” you anything!


-Jason

Monday, May 16, 2011

Salesmen

By now, everybody knows one of Synergetic’s main selling points as a DJ company - prospective clients get to meet their DJ before they sign any contracts - and you all know why we feel this is important. But there is a down side to this. You see, our DJs are excellent DJs. But, they aren’t salesmen. If they were, they would probably be selling cars, furniture or who knows what else. We don’t want you to meet with our sales people, because then you will be sold. And we know you don’t like to be sold something. You want to want it. I am also going to bet that you don’t want a sales person DJing your wedding reception. That could be really interesting.

We teach our DJs some basic selling skills, but the main point of you meeting with them is to ask them questions and get a feel for how they work. They are interested in hearing about your vision for the night, what type of music you like and what your idea of a good DJ is.

After their meetings, our DJs always say, “if only they could have been at the wedding I did on Saturday” or “they really needed to be guests at Friday nights wedding.” But we know that's not possible, so we had to be creative and come up with other ways for you to see what you'll get with your DJ.

The best way we can do this is by having you come in, meet your DJ, talk to them, and then head into our demo room and let them show you exactly what you can expect.

-Jason

Keep an eye on the blog and facebook for pictures of our new demo room. They'll be out soon.