When is a good time to call you back?

As the person in the company who handles all of our DJ clients, it is imperative that I contact them in a timely manner. But what is considered a timely manner?

Last week I had a conversation with a potential client who is planning her wedding and just started her search for entertainment. She told me that on Tuesday she reached out to four different DJ companies in the area looking for more information. Being at work, email was her only means of communication, and in each email, she clearly stated that she was unable to talk on the phone during the day. To her disgust, two of the four companies called her cell phone within 10 minutes of her email. She wasn’t sure if the vendors who called were displaying great customer service or an act of desperation.

We traded emails over the course of a couple days and set up a convenient time to chat on the phone about entertainment for her wedding. I asked her what her feelings were on how long a professional should wait to call her back and her view was that they should not call immediately, but that they shouldn’t wait three days to contact her either. Her biggest issue was that she specifically stated in her email not to call during the day, and two of them called anyway. As we spoke in more detail I started thinking to myself just how important the length of time a professional waits to call a prospective client back is. There are a ton of factors that go into selecting entertainment for a wedding reception; with each client prioritizing the factors differently.

A word of advice for brides-to-be; make sure you state in your emails to professionals when a good time is for them to contact you. As one of those professionals, there is nothing worse than bothering you with information when you’re just about to sit down to dinner or walk into an important meeting. We all have different means of getting you the information you need to make the important decisions while planning your wedding - whether it be via the phone, email, or snail-mail - each piece of information you get helps you decide who will make the cut and who won’t. Ultimately your team of professionals is going to have an enormous impact on your wedding day. The relationship you build with them is very important - the end result can depend on it - so it’s always nice to start off on the right foot.

-Matt

*We ran this post back in July, but thought it was important enough to run again.*