a gen’ l profile of Anatomy’s purpose {Guest Post}

Anatomy Of An Event is the initial ‘salvo across the bow’ of the status quo in the events industry; this particular workshop opened a dialogue about cost and effect with University of Pennsylvania campus events planners.

Anatomy’s purpose is to honestly discuss event perspective from the caterer’s point of view – giving over to planners an assessment of what they should expect as opposed to what they have actually been getting in the way of quality service, design, and cuisine.

In the extremely competitive Philadelphia events and catering industry, sometimes the bottom line, and profits, trump long standing relationships; one less waiter, less design effort, cheaper food sourcing.

Anatomy also examines how ‘in shape’ a caterer is – literally. How often does a particular caterer sub contract staff ? How often do caterers train existing staff?

Can the industry handle the truth ?



Thanks so much to Christopher of Christofer + Janesson for writing this post and sharing the video with us!

Matt attended this event and spoke about how lighting can transform a space. We also did some up lighting, pin spotting and projected break up patterns along the back wall.

-Becky