The Pricing Game

Unfortunately, in this industry, or any service industry for that matter, there is a wide price range for the service you need. This happens for a couple of reasons. One, because it is up to that company to figure out what they think they are worth and that isn't an easy to do. Especially if you think you are worth more than someone may be willing to pay. For every service based business, I can find you someone who is cheap, someone in the middle and someone who is expensive. But in each price range, you have to make sure you're comparing apples to apples.

I think it is fair to say, that you know exactly what to expect when you hire a business that is cheap. You may not know exactly what to expect when you hire an average priced company, but you should know exactly what to expect when you hire a more expensive company.

People generally hire a less expensive company just to get the job done. It doesn’t have to be perfect, you just want it done. The average priced company is tough to get a read on, because you're just not sure. They are just what the price says they are, average. And the company that is a little more expensive, you know won’t let you down, but the price might be a bit too high for you. And that is the hard part for you, the customer. You know what you want, you know that this particular company can provide you with that, but can you afford it? You have to decide what the service is worth to you. Once you've decided how important that service is to you, it will make your decision that much easier.

Something to consider. When you are first doing your research and trying to find a company that is a good fit for you, try not to worry about the price right away. In fact, try not to ask how much the particular service costs. I know that seems like the most important thing to find out and you may not know what else to ask, but it really doesn't help you learn anything about the company and what they do.

Instead, try asking questions about what the company actually does. For example, if you're looking for a company to help with an event you're planning, ask something like, “what is your idea of great of event?” or “what does your company do that would make my event stand out from the rest,” or my favorite, “what makes you different from everyone else I have talked to today?” All of these questions will help get the conversation flowing and allow you the chance to really understand what each company does and who really would be the right fit for you.

-Jason